League of Education Voters School Levy and Bond Library

Suggested calendar for campaign committees.

6-9 months before ballots are mailed

• Form your committee
• Develop a fundraising plan
• Conduct polling (if budget allows)
• Begin website development or updating
• Develop steering committee team
• Create letterhead/remits

3 months before ballots are mailed

• Website should be ready to go
• Speakers’ bureau is booking speaking engagements
• Fundraising is occurring
• Handouts are made
• Presentations are ready
• Train triads of principals, PTA/parent representatives, teacher representatives.
• Begin regular email communication with triads and committee
• Buttons, car signs are given away
• Begin collecting endorsements

Ballots are mailed

• Letters to the editor, newspaper articles, and/or op-ed’s should run 1-3 weeks before ballots are mailed
• Persuasion calls are made about 2 weeks before ballots are mailed
• Begin mailing target audience 3-5 days before ballots are mailed
• Signs go up 3-7 days before ballots are mailed
• Newspaper ads run one week before ballots are mailed
• Make get-out-the-vote (GOTV) calls after ballots are mailed
• Send email /facebook plea – have people forward – one week before ballots are mailed
• Letters to the editors

Week of election day

• Honk & wave at sports events, busy intersections
• Last GOTV calls

After election

• Thank yous!  Write a letter to the editor thanking your team
• Put thank you banners across yard signs
• Document what the campaign did
• Send campaign and district materials to the League of Education Voters School Levy & Bond Library at info@educationvoters.org to keep the library current